8th Edition of Pradhan Mantri Fasal Bima Yojana
What We Did
In this case study, we will explore how Essence Transmedia conceptualized and executed the 8th edition of the Pradhan Mantri Fasal Bima Yojna (PMFBY) event in Kochi. The event aimed to bring together stakeholders for serious discussions while incorporating local entertainment and virtual streaming to enhance attendee engagement.
Understanding PMFBY’s Objectives: Essence Transmedia conducted detailed discussions with PMFBY authorities to understand the event’s objectives, target audience, and key messages. This collaboration was crucial to align the event concept with the government’s vision and goals for the agricultural sector.
Conceptualization and Theme Development: The Essence Transmedia team brainstormed ideas to develop a concept that would balance the serious nature of the discussions with elements of local entertainment and virtual engagement. They decided on a theme that emphasized agricultural development, farmer welfare, and the cultural richness of Kochi.
Agenda and Program Development:
Working closely with PMFBY authorities, Essence Transmedia developed a comprehensive agenda that included panel discussions, keynote speeches, interactive sessions, and virtual streaming. The agenda was carefully structured to cover important topics related to the PMFBY and provide opportunities for attendees to engage with experts and policymakers.
To showcase the cultural richness of Kochi and engage attendees, Essence Transmedia incorporated local entertainment elements into the event. This included traditional dance performances, live music, and local artisans demonstrating their crafts. These cultural highlights added a vibrant and memorable touch to the event, representing the diversity of the region.
Virtual Streaming and Engagement: Recognizing the importance of virtual engagement, Essence Transmedia integrated live streaming and interactive features into the event. They facilitated virtual participation, allowing remote attendees to join panel discussions, ask questions, and engage with the speakers in real-time. This hybrid approach ensured broader accessibility and active engagement from a wider audience.
Logistics and Operations: We managed various logistics and operational aspects of the event, including registration, security, transportation, and participant coordination. They ensured smooth event flow, timely session transitions, and efficient management of resources to create a seamless experience for attendees.
Post-Event Evaluation: We conducted a comprehensive post-event evaluation to assess the success of the PMFBY event. They collected feedback from attendees, speakers, and government representatives to measure the event’s impact, effectiveness in conveying key messages, and overall satisfaction. This evaluation process helped identify areas of improvement and provided insights for future editions of the event.
Results and Conclusion: Essence Transmedia’s conceptualization and execution of the 8th edition of the PMFBY event in Kochi successfully combined serious discussions with elements of local entertainment and virtual engagement. The event provided a platform for stakeholders to address agricultural challenges while showcasing the cultural heritage of Kochi. This case study demonstrates how Essence Transmedia’s strategic planning, attention to detail, and expertise in government event management can create an impactful and inclusive event experience.